Querya assisted one of its clients in overhauling their banking package for their SME customers with the aim of restructuring their fee schedule while making it more attractive at the same time. The results were tangible: a more understandable offering for customers and significant gains in revenue from the impacted tariff lines.
Revenue gains from the impacted tariff lines
A French bank asked Querya to help it structure, enhance and enrich its approach to managing the cash management needs of its retail customers. At the origin of this project was the desire to better meet the cash management needs of its customers, to improve their levels of satisfaction, a topic at the heart of customer relationships, and to differentiate themselves from online banks by promoting support and proximity.
Querya detected a revenue leakage in the debit interest rates applied to retail customer overdrafts for one of their clients. Although the fee schedule displayed rates close to the usury rate (20%), executive management as well as the marketing department were not aware that the rates being charged were actually much lower (7%).
During a computer changeover, the bank had indexed its usury rate for overdrafts at over € 6000. However, this rate had dropped by 50% between 2012 (date of the changeover) and 2017.
from retail customers debit interest
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